Executive Marketing Overview
Baseline snapshot built from GA4 (website + careers), VITech Team LinkedIn company page, leadership personal LinkedIn accounts, and the Sales Artifacts Tracker.
Key Insights
What the data means for marketing priorities right now.
- 📉Website engagement quality has fallen every month reported, four months running. Engagement rate has gone 31.74% (April) → 15.93% (May) → 11.65% (June) → 8.33% (July), while average engagement time has dropped from 10s to 1s over the same span — even as sessions have more than tripled (690 → 2,186). This is a consistent monthly trend, not a one-off dip, and needs a technical check (tracking, page speed, bot traffic) alongside a content read.
- 🔗Direct traffic dependency is growing every month. Direct's share of B2B sessions has risen each month — 78.7% (April) → 85.0% (May) → 90.1% (June) → 91.0% (July) — while UTM visibility has gaps: April and May have no retained campaign-level data at all, June's only retained window (Jun 18–30) shows just 5 tagged sessions, and July — the first full month with complete UTM data — still shows only 10 of 2,186 sessions tagged. The recommended UTM fix has not yet been implemented in any month reported.
- 🌍Low-engagement geographies are now confirmed with hard numbers in all four months reported, not just a hypothesis. Singapore has posted a very low engagement rate every single month (1.66% in April, 1.08% in May, 0.62% in June, 1.95% in July), and Vietnam joined the pattern in June (0.99%) and July (3.14%) — both well below the US, which stayed above 35% engagement rate every month. The same pattern shows up on Careers (Singapore: 54 users, 3.7% ER, per the July report). This deserves the technical review the reports have been recommending.
- 📊The SVP of Growth's personal LinkedIn reach has flattened, but well below its January level. Impressions were essentially flat June→July (1,725 → 1,747), members reached kept falling (538 → 428), and follower growth ticked up slightly (0 → +2). Five months of decline (Jan–Jun) appears to have stopped falling further, but there's no sign yet of a real recovery toward the 5,139 January starting point.
- 🎥Culture and video content outperform on the company page. The single best-performing company post (Vyshyvanka Day, 1,742 impressions, 88.6% engagement rate) and the two recruiter/culture videos beat every service- or tech-themed post this period.
Attention Required
Items that need a decision or a fix before the next planning cycle.
- 📉Website engagement rate is falling every month: 31.74% → 15.93% → 11.65% → 8.33% across April, May, June, and July, with average engagement time now at 1 second. Four consecutive months of decline rules out a one-off blip.
- 📊Leadership reach (SVP of Growth) has stopped falling but hasn't recovered: impressions plateaued in July (1,725 → 1,747) after 5 straight months of decline from January's 5,139, while members reached kept slipping (538 → 428). Worth watching one more month before calling it stable.
- 🏷️UTM tagging visibility has real gaps, not just low volume: two of the four monthly reports (April, May) have no retained campaign-level GA4 data at all, and even July — the first full month with complete data — shows only 10 of 2,186 sessions tagged, despite this being a standing High-priority recommendation in every report so far.
- 🌍Singapore/Vietnam traffic quality is now a repeated, numbers-backed pattern confirmed in all four monthly website reports (April–July) and on Careers — worth the technical review every report recommends.
- 🔻Company LinkedIn engagement rate is trending down month over month (60% → 45% → 24% → 22%), even as impressions have been volatile.
- 🗂️Sales opportunity outcomes are tracked manually, not through a CRM — the 2 active opportunities on the Sales Enablement tab are "possible influence" until a deal closes, by design of how this data is captured.
Recommended Actions
| Action | Why |
|---|---|
| Run a technical check on the website engagement-rate collapse (tracking setup, page speed, bot filtering) | Four straight months of decline (April–July), now at 8.33% ER and 1s average engagement time |
| Confirm whether the SVP of Growth's flattened reach in July is real stabilization or noise before adjusting content plans | Impressions held steady after 5 down months, but reached is still falling — one month isn't enough to call it fixed |
| Actually implement UTM tagging across LinkedIn, sales, recruitment, and email links | Two of four months (April, May) have zero retained UTM data, and July's full-month tagged volume is still just 10 of 2,186 sessions, despite being flagged as High priority in every report so far |
| Request a technical review of Singapore/Vietnam traffic quality | Now confirmed with hard numbers across all four monthly website reports (April–July) and on Careers |
| Shift company-page content mix toward culture/video formats | Vyshyvanka Day and recruiter videos are the clear top performers this period |
Sales Enablement
Source: Sales Artifacts Tracker.
Active Sales Funnel — Artifact Usage
| Company | Stage | Artifact | Capability | Feedback | Status |
|---|---|---|---|---|---|
| Cyber Alliance | Evaluation | SportsIntel Case Study | Launchpad; App Development | Discussing a potential Launchpad as a special arrangement (Jul 20 update) | Waiting for feedback |
| Cyber Alliance | Evaluation | VITech: Launchpad (one-pager) | Launchpad | — | Waiting for feedback |
| Neovance | Evaluation | VITech Company Presentation 2026 | Cross-capability / Company Overview | Champion on vacation; more Flow demo planned on return (Jul 20 update) | Waiting for feedback |
| Neovance | Evaluation | Healthcare Data Integration tech paper | Data Integration | — | Waiting for feedback |
| Neovance | Evaluation | BioEQ Case Study (Launchpad) | Launchpad; App Development | — | Waiting for feedback |
Both accounts are Sales-driven conversations where Marketing-created assets are being actively used at the Evaluation stage. Neither has a recorded outcome yet — classify as possible influence, not confirmed pipeline. This tracker, updated manually by Sales, is the source of truth here; there is no CRM integration behind it.
Artifact Catalog — Coverage by Funnel Stage
33 cataloged assets mapped to recommended funnel stage(s); a single asset can cover more than one stage, so bars sum to more than 33.
Coverage gap: Evaluation is heavily served (29 of 33 assets, mostly case studies — 10 of the catalog's 33 items). Awareness has only 4 assets and Closing has 7, almost entirely named-account pitch decks. There is comparatively little content purpose-built to move a prospect from first contact into genuine interest.
Sales Pipeline Expansion
Source: Sales Target Board (Priority Board), HealthTech Series A–C prospecting list. This is top-of-funnel target sourcing — a separate list from the active Evaluation-stage opportunities on the Sales Enablement tab. New batches arrive roughly every two weeks; each batch gets its own sub-tab below so nothing gets overwritten.
Companies by Priority Tier
Tier A = hit first (strongest fit + timing); Tier C = valid fit, lower immediate priority.
Contact Path Type
"Potential path" still needs relationship validation before asking for an intro.
Full Target List
| # | Tier | Company | Contact Path | Qualified? |
|---|---|---|---|---|
| 1 | A | Layer Health | Warm intro — Rob Shepler | Not yet marked |
| 2 | A | Foundation Health | Warm intro — Ty Tolbert/Jason Gwizdala → Andrei Naeymi-Rad → Jacob Milliron | Not yet marked |
| 3 | A | XCaliber Health | Warm intro — Rob Shepler | Not yet marked |
| 4 | A | Charta Health | Potential path — Anton → Chris Battarbee | Not yet marked |
| 5 | A | Arya Health | Named chain — Matthew Mulski → Beau Boyd → Mason/Anton | Not yet marked |
| 6 | A | Novellia | Potential path — Tom Zajac → Nickolas Mark | Not yet marked |
| 7 | B | Develop Health | Potential path — Anton/Ty Tolbert/Jason Gwizdala → Armstrong | Not yet marked |
| 8 | B | keycare | Warm intro — Tom Zajac, Beau Boyd, Chris Adams | Not yet marked |
| 9 | B | Anomaly Insights | Warm intro — Tom Zajac | Not yet marked |
| 10 | B | Kouper Health | Potential path — Ty Tolbert/Jason Gwizdala → Andrei Naeymi-Rad | Not yet marked |
| 11 | B | Conduit Health | Potential path — Tom Zajac may know Nickolas Mark who knows Molly | Not yet marked |
| 12 | B | Amperos Health | Cold — no mapped path | Not yet marked |
| 13 | B | Percipio Health | Potential path — Chris Adams | Not yet marked |
| 14 | C | Anterior | Cold — no mapped path | Not yet marked |
| 15 | C | Autonomize AI | Potential path — Anton → Chris Moore | Not yet marked |
| 16 | C | Superdial | Potential path — Tom Zajac → Nickolas Mark | Not yet marked |
| 17 | C | Clarium | Cold — no mapped path | Not yet marked |
| 18 | C | Barti | Cold — no mapped path | Not yet marked |
Note: the "Qualified or not" field is empty for every company on this board — that's a gap in Sales' review process, not a signal that these targets were rejected. Two Tier A/B companies (Novellia, Percipio Health) list New10 as part of their primary offer fit; New10 workstream specifics are out of scope for this dashboard, so only the contact-path and qualification status are tracked here.
Companies by Priority Tier
Tier A is more heavily weighted in this batch than List 1 (8 of 18 vs. 6 of 18).
Contact Path Type
This batch is binary — every company is either a named warm intro or fully cold, with no "potential path" middle category.
Full Target List
| # | Tier | Company | Contact Path | Qualified? |
|---|---|---|---|---|
| 19 | A | Keebler Health | Warm intro — Jason Gwizdala / Beau Boyd / David Henriksen / Rich Walsh | Not yet marked |
| 20 | A | Knit Health | Warm intro — Tom Zajac → Nickolas Mark | Not yet marked |
| 21 | A | Health Universe | Warm intro — Kirk Elder | Not yet marked |
| 22 | A | Gravity Rail | Warm intro — Tom Zajac → Jeff Stolte | Not yet marked |
| 23 | A | Carta Healthcare | Warm intro — Tom Zajac / Kirk Elder | Not yet marked |
| 24 | A | Citizen Health | Warm intro — Rich Walsh | Not yet marked |
| 25 | A | Risa Labs | Warm intro — Tom Zajac → Jeff Stolte | Not yet marked |
| 26 | A | Medsender | Warm intro — Geo | Not yet marked |
| 27 | B | Scispot | Cold — no mapped path | Not yet marked |
| 28 | B | BrightHeart | Cold — no mapped path | Not yet marked |
| 29 | B | Honey Health | Cold — no mapped path | Not yet marked |
| 30 | B | EnsoData | Warm intro — David Henriksen | Not yet marked |
| 31 | C | Ascertain | Warm intro — Andriy S / Andriy → Stephen Oesterle (LinkedIn) | Not yet marked |
| 32 | C | Hello Patient | Warm intro — Anton N/Ty Tolbert/Jason Gwizdala | Not yet marked |
| 33 | C | Arintra | Warm intro — Tom Zajac / Lindsey Bates / David Henriksen | Not yet marked |
| 34 | C | Dandelion Health | Cold — no mapped path | Not yet marked |
| 35 | C | Optura | Warm intro — Rich Walsh | Not yet marked |
| 36 | C | Prosper AI | Cold — no mapped path | Not yet marked |
Note: this batch adds a "Qualified or not" column to the sheet template, but it's still unfilled — Keebler Health shows the literal placeholder text "Yes/no" rather than an actual answer, and every other row is blank. Treat this the same as List 1: a pending review, not a rejection. A "LinkedIn" column was also added but only contains a generic "Profile" label per row with no distinguishing data, so it isn't reflected here.
Website Performance
GA4 — General Website / B2B (cleaned) and Careers, now on a standalone monthly cadence.
Sessions & Engagement Rate — Monthly Trend, Apr–Jul 2026 ER DECLINING
Sessions have climbed every month while engagement rate has fallen every month — growth in volume, not in engagement quality. Four consecutive months now confirm this is a trend, not a one-off dip.
B2B Sessions by Channel — Monthly, Apr–Jul 2026
Volume: Direct, growing every month (543 → 918 → 1,430 → 1,990). Engagement quality: Organic Search, every month. Two new low-volume labels appeared over the period: Paid Other (June) and AI Assistant (July).
UX & Behavior — Hotjar × GA4, Q2 2026 (Apr–Jun) QUALITATIVE LAYER
Hotjar click/scroll behavior cross-checked against GA4 traffic, page by page. This is the quarter-level verdict; month-by-month detail is in the April / May / June tabs below. July is not covered by this report.
| Page | Q2 Status | Why |
|---|---|---|
| Homepage | Keep | Highest reach; Hotjar consistently shows strongest interaction in upper routing content. |
| Launchpad | Keep | Hotjar process interaction is supported by usable GA4 depth, especially in May. |
| Careers | Keep | Vacancy-first hierarchy is supported by Hotjar; June partial GA4 window recorded 82 /vacancies views. |
| Flow | Review | Lower proof repeatedly appears after scroll reach declines; GA4 samples remain small. |
| Problem-solving | Review | Repeated deep-scroll pattern exists, but GA4 volume is too small for a high-confidence structural change. |
| Technology | Track | Technical/PDF interaction is visible, but traffic is too small for a strong UX conclusion. |
| Case studies | Track | Focused layout looks healthy when data exists, but monthly GA4 samples remain small. |
| Contact us | Track | Iframe blocks form-level Hotjar analysis; GA4 recorded 0 → 5 → 2 client-form completion events. |
Next measurement layer (recommended): instrument page-level CTA clicks on Launchpad, Flow, Technology, and Problem-solving; for Careers, track the funnel job_card_click → apply_click → form_start → form_submit → thankyou_careers.
Interpretation rule: Hotjar identifies behavioral patterns; GA4 supplies traffic, engagement, and recorded-event context. Small samples are treated as directional, and recorded form events are not treated as qualified leads without CRM/ATS validation.
B2B Sessions by Channel — April 2026
Volume: Direct. Engagement quality: Organic Search, by a wide margin.
| Channel | Sessions | Engagement Rate | Avg Time | Readout |
|---|---|---|---|---|
| Direct | 543 | 23.57% | 7s | Largest volume; materially lower engagement than Organic Search |
| Organic Search | 99 | 78.79% | 27s | Strongest engagement quality at meaningful volume |
| Referral | 26 | 46.15% | 19s | Small volume with solid engagement |
| Unassigned | 19 | 5.26% | 1s | Low-engagement / unattributed traffic |
| Organic Social | 2 | 0% | 0s | Too small for interpretation |
United States: 238 active users / 58.54% ER; Singapore: 181 / 1.66% — the US carried the strongest meaningful engagement this month, while Singapore added substantial low-engagement volume.
UTM Campaign — April 2026 GA4 UNAVAILABLE
Historical GA4 Explore data for April is no longer retained. This is not the same as zero UTM traffic — the campaign-level view for this month simply isn't available. Do not backfill or estimate.
UX & Behavior — Hotjar, April 2026 QUALITATIVE LAYER
GA4 page views: Home 472 | Launchpad 28 | Flow 24 | Tech 17 | Problem-solving 12 | Case studies 0.
| Page | Status | Behavior Signal | Takeaway |
|---|---|---|---|
| Homepage | Keep | Click: Hero + navigation lead interaction; service/supporting clicks appear lower. Scroll: Upper page has the strongest reach; lower trust sections are weaker. | Hero and service routes carry the strongest exposure. |
| Launchpad | Keep | Click: Hero and process/explanation areas receive interaction. Scroll: What is Launchpad? and early How it works stay within strong reach. | Core explanation stays high; GA4 adds a usable depth signal. |
| Flow | Review | Click: Hero and early comparison are the clearest interaction zones. Scroll: Reach declines across the long upper/mid page before lower proof. | Proof appears after reach declines; optimize cautiously on a small sample. |
| Technology | Track | Click: Hero/capability areas and technical CTA receive interaction. Scroll: Core technical sections remain visible before lower proof weakens. | Visible technical interaction, but volume is too small for a strong UX conclusion. |
| Problem-solving | Review | Click: Upper problem framing dominates interaction. Scroll: How we measure value appears after a substantial decline in reach. | Key proof appears deep; validate with more traffic before restructuring. |
| Careers | Keep | Click: Vacancy area is a clear functional interaction point. Scroll: Openings appear before employer-brand content and retain strong reach. | Openings stay high in the journey; April GA4 Careers history is unavailable. |
| Case studies | No data | Click: Hotjar returned no heatmap for Apr 1–30. Scroll: No reliable April scroll sample. | GA4 recorded 0 views; April Hotjar history is unavailable. |
| Contact us | Track | Click: Core embedded area cannot be fully evaluated in Hotjar. Scroll: Page is short, but form behavior is not visible. | Hotjar form behavior is unavailable; GA4 recorded 0 client-form completions. |
B2B Sessions by Channel — May 2026
Volume: Direct, now dominant. Engagement quality: Organic Search; Referral is smaller but materially stronger than Direct.
| Channel | Sessions | Engagement Rate | Avg Time | Readout |
|---|---|---|---|---|
| Direct | 918 | 8.93% | 2s | Dominant volume; very low engagement |
| Organic Search | 106 | 67.92% | 24s | Strongest engagement quality at meaningful volume |
| Referral | 26 | 46.15% | 25s | Small volume with strong engagement and event signal |
| Unassigned | 18 | 5.56% | 4s | Low-engagement / unattributed traffic |
| Organic Social | 11 | 45.45% | 10s | Engaged but very low volume |
Singapore: 368 active users / 1.08% ER; United States: 155 / 40.70% — Singapore led volume with minimal engagement this month; the US remained materially stronger on engagement quality.
UTM Campaign — May 2026 GA4 UNAVAILABLE
Historical GA4 Explore data for May is no longer retained. This is not the same as zero UTM traffic — the campaign-level view for this month simply isn't available. Do not backfill or estimate.
UX & Behavior — Hotjar, May 2026 QUALITATIVE LAYER
GA4 page views: Home 374 | Launchpad 31 | Flow 17 | Tech 17 | Problem-solving 8 | Case studies 22.
| Page | Status | Behavior Signal | Takeaway |
|---|---|---|---|
| Homepage | Keep | Click: Navigation and service blocks receive visible interaction. Scroll: Meaningful reach extends beyond hero; lower trust blocks are weaker. | Service routes remain visible beyond the hero. |
| Launchpad | Keep | Click: Hero, process and outcome content receive interaction. Scroll: Process content stays within meaningful reach before the final CTA. | Strongest recorded depth among core service pages reviewed. |
| Flow | Review | Click: Comparison content remains the strongest interaction area. Scroll: Reach drops before lower How Flow works / proof sections. | High recorded time, but lower proof still sits after reach declines. |
| Technology | Track | Click: Tech stack and Download PDF area receive visible interaction. Scroll: PDF/technical content remains within usable reach. | Track the PDF path; May recorded 1 external PDF download. |
| Problem-solving | Review | Click: Upper value proposition dominates visible interaction. Scroll: How we measure value and later sections sit below primary attention. | High average time is directional only on a very small audience. |
| Careers | Keep | Click: Openings, map/company content and navigation receive interaction. Scroll: Openings and global content retain stronger reach than culture sections. | Openings remain primary; May GA4 Careers history is unavailable. |
| Case studies | Track | Click: Featured case and Read more attract interaction. Scroll: Short page keeps featured content in a strong reach zone. | Focused layout looks healthy, but the sample remains small. |
| Contact us | Track | Click: Direct email/supporting paths are visible; iframe remains a blind spot. Scroll: Main contact area is high on the page. | GA4 recorded 5 client-form completion events; Hotjar cannot show the form funnel. |
B2B Sessions by Channel — June 2026
Volume: Direct. Engagement quality: Organic Search. A new low-volume "Paid Other" label appears for the first time (1 session).
| Channel | Sessions | Engagement Rate | Avg Time | Readout |
|---|---|---|---|---|
| Direct | 1,430 | 6.99% | 1s | Dominant volume; very low engagement |
| Organic Search | 95 | 71.58% | 13s | Strongest engagement quality at meaningful volume |
| Unassigned | 32 | 3.13% | 0s | Low-engagement / unattributed traffic |
| Referral | 25 | 40.00% | 7s | Small volume with solid engagement and event signal |
| Organic Social | 10 | 60.00% | 13s | High ER on a very small base |
| Paid Other | 1 | 0% | 0s | Too small for interpretation |
Singapore: 648 active users / 0.62% ER; United States: 216 / 39.74%; Vietnam: 203 / 0.99% — Singapore and Vietnam added large low-engagement volume; the US remained the strongest meaningful B2B geography.
UTM Campaign — June 2026 PARTIAL PERIOD — JUN 18–30
Historical UTM Explore data is retained only for Jun 18–Jun 30. This is a partial baseline, not a full-June result — do not extrapolate to Jun 1–17 or compare directly with full-month totals above.
| Campaign | Sessions | Engaged | ER | Avg Time |
|---|---|---|---|---|
| directory_profile | 3 | 1 | 33.33% | 2s |
| directory | 1 | 0 | 0% | 0s |
| launchpad_awareness | 1 | 0 | 0% | 0s |
Jun 18–30 only: 5 tagged sessions, 1 engaged session, 20% engagement rate, 1s average engagement time, 0 recorded Key Events.
UX & Behavior — Hotjar, June 2026 QUALITATIVE LAYER
GA4 page views: Home 377 | Launchpad 20 | Flow 10 | Tech 3 | Problem-solving 6 | Case studies 15.
| Page | Status | Behavior Signal | Takeaway |
|---|---|---|---|
| Homepage | Keep | Click: Interaction spans hero, services, expertise routes and navigation. Scroll: Upper/mid content retains reach; lower final areas are weaker. | Hero and service/expertise routes remain the main interaction paths. |
| Launchpad | Keep | Click: Process/outcome content and next-step elements receive interaction. Scroll: Core process remains within meaningful reach; final CTA sits lower. | Core process stays visible; GA4 still shows moderate depth on a small audience. |
| Flow | Review | Click: Hero/comparison content continues to attract interaction. Scroll: Lower half remains materially weaker in reach. | Recurring hierarchy issue; June volume is only 10 views. |
| Technology | Track | Click: Technical content and asset CTA remain visible interaction points. Scroll: Upper/mid technical sections outperform lower final sections in reach. | Only 3 June views; treat Hotjar interaction as directional. |
| Problem-solving | Review | Click: Upper problem framing remains the strongest interaction area. Scroll: Measure value / value creation / expertise content sits after the main scroll drop. | Only 6 June views; do not treat the scroll pattern as a proven structural problem. |
| Careers | Keep | Click: Openings and company-life visuals receive interaction. Scroll: Openings remain high; culture content appears later as supporting context. | Openings remain high; Jun 18–30 GA4 recorded 82 /vacancies views. |
| Case studies | Track | Click: Featured case remains the focal interaction point. Scroll: Short structure keeps featured content within strong/medium reach. | Featured case remains visible, but 15 views is still a small baseline. |
| Contact us | Track | Click: Email/location/navigation interactions are visible; form behavior is not. Scroll: Main contact content remains visible. | GA4 recorded 2 client-form completion events; measurement gap persists. |
B2B Sessions by Channel — July 2026 MONTHLY
Direct now accounts for 91% of B2B sessions (1,990 of 2,186) — up from 90% in June. Two new channel labels have appeared over the period: Unassigned and a first-ever AI Assistant row (1 session).
| Channel | Sessions | Engagement Rate | Avg Time | Readout |
|---|---|---|---|---|
| Direct | 1,990 | 5.38% | 1s | Largest volume; very low engagement |
| Organic Search | 96 | 56.25% | 9s | Strongest engagement quality at meaningful volume |
| Unassigned | 56 | 3.57% | 2s | Low-engagement / unattributed traffic |
| Referral | 33 | 45.45% | 11s | Small volume with strong engagement |
| Organic Social | 9 | 44.44% | 8s | Engaged but very low volume |
| AI Assistant | 1 | 0% | 0s | New channel this period; too small to interpret |
Singapore: 972 active users / 1.95% ER; Vietnam: 254 / 3.14%; United States: 171 / 35.87%.
UTM Campaign — July 2026 TAGGING DECLINED
Only 10 sessions carried campaign tags in all of July — fewer than June's partial-period count (5 tagged sessions in just Jun 18–30) — despite UTM discipline being a standing recommendation in every monthly report so far. April and May have no retained campaign-level data to compare against.
| Campaign | Sessions | Engaged | ER | Avg Time |
|---|---|---|---|---|
| launchpad_awareness | 6 | 3 | 50.00% | 0s |
| agency_page | 3 | 0 | 0% | 0s |
| directory | 1 | 0 | 0% | 0s |
Traffic-Quality Flag — Low-Engagement Geographies, Apr–Jul 2026 RECURRING PATTERN — 4/4 MONTHS
Singapore has shown very low engagement in every single month reported so far, and Vietnam joined the pattern in June and July. United States is shown alongside for contrast.
| Month | Geography | Active Users | Engagement Rate |
|---|---|---|---|
| April | Singapore | 181 | 1.66% |
| April | United States | 238 | 58.54% |
| May | Singapore | 368 | 1.08% |
| May | United States | 155 | 40.70% |
| June | Singapore | 648 | 0.62% |
| June | Vietnam | 203 | 0.99% |
| June | United States | 216 | 39.74% |
| July | Singapore | 972 | 1.95% |
| July | Vietnam | 254 | 3.14% |
| July | United States | 171 | 35.87% |
Singapore and (from June) Vietnam contribute a growing share of monthly traffic volume while generating very little engaged activity, across all four reported months. Treated as a traffic-quality concern per the source reports — not confirmed bot traffic without technical review.
Raw 90-Day Snapshot (Unfiltered, All Traffic) DIFFERENT SCOPE
May 12–Aug 9, 2026. Includes Careers, Ukraine, and jobs.dou.ua — shown for context only, not blended with the B2B figures above.
| Source / medium | Sessions | Share |
|---|---|---|
| (direct) / (none) | 5,440 | 80.96% |
| google / organic | 640 | 9.53% |
| jobs.dou.ua / referral | 187 | 2.78% |
| linkedin.com / referral | 75 | 1.12% |
| dou / banner | 47 | 0.70% |
| Campaign | Sessions | ER |
|---|---|---|
| (organic) | 658 | 61.25% |
| (referral) | 448 | 56.70% |
| employer_branding | 44 | 72.73% |
| launchpad_awareness | 32 | 43.75% |
Key-Page Behavior — Monthly, Apr–Jul 2026
GA4 shows the change in reach/depth; Hotjar (Q2 2026 UX/Behavior report) confirms where attention concentrates. Format is views / avg. engagement time.
| Page | April | May | June | July | Conclusion |
|---|---|---|---|---|---|
| Homepage | 472 / 10s | 374 / 5s | 377 / 5s | 390 / 3s | Reach has held roughly flat since May; recorded depth keeps falling |
| Launchpad | 28 / 18s | 31 / 24s | 20 / 12s | 27 / 23s | Small audience throughout; depth recovered in July after a June dip |
| Flow | 24 / 13s | 17 / 30s | 10 / 7s | 15 / 5s | Volume has been falling since April; Hotjar flags this page for review |
| Tech Expertise | 17 / 22s | 17 / 8s | 3 / 6s | 14 / 15s | Very small, uneven samples every month; treat as directional only |
| Problem Solving | 12 / 11s | 8 / 38s | 6 / 9s | 13 / 15s | Consistently very small audience; Hotjar flags proof appears deep on the page |
| Case Studies | 0 / 0s | 22 / 14s | 15 / 12s | 10 / 0s | Zero April views confirmed in GA4; small but present May–July |
Per the Q2 Hotjar UX/Behavior report: Homepage, Launchpad, and Careers are flagged Keep; Flow and Problem-solving are flagged Review (proof/content sits below where scroll reach drops); Technology and Case Studies are flagged Track (visible interaction, but traffic still too small for a confident UX conclusion).
Careers / Recruitment — Monthly, Apr–Jul 2026
GA4 Explore retention for Careers is uneven month to month: April and May have no retained campaign/session-level history at all (Hotjar-only), June is a partial window (Jun 18–30 only), and July is the first full standalone month with complete GA4 Careers data.
GA4 UNAVAILABLE Careers-entry sessions, engaged sessions, avg engagement time, and thankyou_careers are all historical-Explore-unavailable for April — not zero, simply not retained.
Hotjar evidence (full month): the /vacancies heatmaps show the page with the Middle Full Stack (Java + React) opening. Visitors interact with the upper Careers content and vacancy area and continue into employer-brand sections. Hotjar is behavioral evidence only — it does not provide applicant counts or a complete application funnel.
GA4 UNAVAILABLE Careers-entry sessions, engaged sessions, avg engagement time, and thankyou_careers are all historical-Explore-unavailable for May — not zero, simply not retained.
Hotjar evidence (full month): the /vacancies heatmaps show the Middle Brand/Marketing Designer opening. Attention extends beyond the opening into global/culture and company-life content. Hotjar does not prove application intent, applicant quality, or completion.
PARTIAL PERIOD — JUN 18–30 GA4 Careers Explore history for June is retained only for Jun 18–Jun 30; figures below are not extrapolated to the full month.
| Source / medium | Sessions | Engaged | ER | Avg Time | Completions |
|---|---|---|---|---|---|
| Direct / none | 32 | 7 | 21.88% | 9s | None recorded |
| Google / organic | 22 | 12 | 54.55% | 14s | None recorded |
| jobs.dou.ua / referral | 11 | 9 | 81.82% | 29s | 1 thankyou_careers |
| dou / banner | 1 | 1 | 100% | 29s | None recorded |
| Page | Views | Active Users | Note |
|---|---|---|---|
| /vacancies | 82 | 60 | Main Careers landing page; 11s avg engagement time/session |
| Middle Brand/Marketing Designer | 14 | 12 | Most-viewed named vacancy in this window |
| Junior C++ Engineer | 13 | 11 | Comparable named-vacancy reach; already gaining prominence |
Ukraine: 31 users / 56.76% ER (all dedicated completion evidence is from Ukraine); United States: 18 / 11.11%; Germany: 4 / 80%. Desktop: 41 sessions (62%, 41.46% ER); Mobile: 25 (38%, 48% ER). Funnel: 72 users reached the page-view step, 1 completed — a 1.39% tracked completion rate for this partial period only.
Vacancy mix rotated: Junior C++ Engineer is the top named vacancy in July (92 views) — already gaining prominence in June's data above — while Middle Brand/Marketing Designer, the featured opening in April and May's Hotjar snapshots, fell to just 18 views. Hotjar capture notes indicate two named vacancies closed during July.
| Source / medium | Sessions | Engaged | ER | Avg Time | Completions |
|---|---|---|---|---|---|
| Direct / none | 200 | 18 | 9.00% | 6s | 1 thankyou_careers |
| Google / organic | 68 | 41 | 60.29% | 8s | None recorded |
| Djinni / referral | 38 | 13 | 34.21% | 0s | None recorded |
| jobs.dou.ua / referral | 29 | 24 | 82.76% | 32s | None recorded |
| LinkedIn / referral | 3 | 3 | 100% | 5s | None recorded |
| ChatGPT / ai-assistant | 2 | 1 | 50% | 40s | None recorded |
New this period: a small but real ChatGPT/AI-assistant referral channel has appeared on both Careers (2 sessions) and B2B (1 session) — worth watching as an emerging source, though too small to act on yet. Geo quality flag: Singapore was the largest Careers-entry geography (54 users) but only 3.7% engagement rate, echoing the same pattern seen on the B2B site.
Funnel gap (all months): job-card click, apply click, and form-start remain uninstrumented across every reported month, so the only visible funnel step besides the landing page is the final thankyou_careers completion.
Leadership Content (Personal LinkedIn)
Thought-leadership performance for three executives. Each tracks a different period — shown side by side for pattern comparison, not as one blended metric.
Monthly Impressions by Leader
Content Pattern Analysis — SVP of Growth (most complete dataset)
Documented directly from the account's own monthly content-analysis notes (April and June).
| Area | What works | What doesn't |
|---|---|---|
| Content type | Opinion pieces, frameworks, lessons, analogies for abstract ideas, paired with a visual | Generic recaps, informational summaries, trust statements with no analogy |
| Format | Short text + real illustration; simple carousels (≤4 slides); real photos | Text-only posts; carousels >4 slides; multi-part series |
| Length | ~100 words | 220+ words |
| Structure | Hook or personal-story opener, short paragraphs, one point per post | Sequential series assuming carryover audience — reach dropped part-over-part (386 → 223 → 203 impressions in one series) |
Interpretation: the account's own analysis attributes the reach decline partly to reduced content-type variability and reliance on sequential series. This is the account's stated hypothesis, not an independently confirmed cause — reach could also reflect seasonal LinkedIn algorithm shifts or audience saturation.
July top posts, for reference: "AI in demo vs AI in production" (370 impressions, 23 engagements), "5 lessons from 1st Launchpad" (336, 20), "Collaboration over negotiation" (246, 6) — short, single-idea, analogy-style posts consistent with the account's own guidance above. None of July's posts approached the reach of the January "Joining VITech" announcement (3,613 impressions), which remains the outlier for this account.
Business-Signal Coverage
Per the Data Processor rules, leadership content should be judged on business-relevant signals, not just reach.
| Signal | Available? | Note |
|---|---|---|
| ICP profile views | Partial | Total profile views tracked for SVP of Growth (204/90d); not broken out by ICP fit |
| Connection requests / DMs | Not tracked | Fields present in exports but empty for all three leaders |
| UTM website sessions from posts | Not tracked | No leader-level UTM attribution in current exports |
| Sales-call mentions | Not tracked | No source connects LinkedIn content to sales conversations yet |
LinkedIn Company Page — VITech Team
90-day organic performance, May 11–Aug 8, 2026.
New Followers per Month
Impressions vs Engagement Rate by Month
Engagement rate = (clicks + reactions + comments + reposts) / impressions, LinkedIn's own methodology.
Page Visits by Month
Post Performance — All Organic Posts (90 days)
Sorted by engagement rate. Video and culture/values content lead this period.
| Post | Date | Format | Impressions | Clicks | Engagement Rate |
|---|---|---|---|---|---|
| Vyshyvanka Day celebration | May 22 | Image | 1,742 | 1,488 | 88.6% |
| Q1 conference recap | May 18 | Image | 469 | 362 | 79.7% |
| Demystifying RAG & vector search | Jul 7 | Carousel | 626 | 374 | 62.3% |
| VITech Values: Social Impact | Jun 9 | Image | 446 | 231 | 55.2% |
| AI Innovation Summit winners | Jun 3 | Image | 380 | 189 | 54.2% |
| Value Creation Metrics w/ CDO | Jun 16 | Image | 138 | 62 | 47.1% |
| EVP survey carousel (5.4 yrs) | Aug 5 | Carousel | 232 | 102 | 48.7% |
| Welcome pack unboxing | Jul 23 | Video | 728 | 49 | 8.8% |
| Interview red flags (recruiter) | Jun 24 | Video | 763 | 39 | 7.1% |
| 4th of July greeting | Jul 4 | Image | 211 | 5 | 4.7% |
| Q2 charity / defenders support | Jul 31 | Image | 302 | 3 | 4.3% |
Note: the two video posts (welcome pack, recruiter interview) drove strong impressions but weak click-through — video appears to build reach without pulling viewers off-platform. Values/culture image posts drive both.
Audience Snapshot
| Top Locations | Followers |
|---|---|
| Lviv, Ukraine | 333 |
| Greater Hyderabad, India | 264 |
| Ivano-Frankivsk, Ukraine | 172 |
| Kyiv, Ukraine | 98 |
| Top Job Functions | Followers |
|---|---|
| Engineering | 902 |
| Information Technology | 214 |
| Business Development | 186 |
| Human Resources | 114 |
| Seniority | Followers |
|---|---|
| Entry | 1,020 |
| Senior | 865 |
| Director | 120 |
| Manager | 117 |
Audience is Engineering- and Entry/Senior-heavy — consistent with an employer-branding-led page rather than a buyer-heavy one. Business Development (186) and Marketing (63) followers are a smaller but relevant slice for ICP-adjacent reach.
Instagram Company — @vitech.software
Period: last 90 days.
Views by Content Type
Share of total views, all viewers (followers + non-followers).
Interactions by Content Type
Share of total interactions, all viewers.
Most Active Times
Follower activity by 3-hour block. Select a day to see its pattern.
Top Content — Views vs. Interactions
Ranked by views; captions are the visible on-image text from the source screenshots. Engagement rate = interactions ÷ views.
| Date | Content | Views | Interactions | Engagement Rate |
|---|---|---|---|---|
| May 21 | Vyshyvanka Day team celebration | 2,200 | Not shown in this export | — |
| Aug 14 | Team karting/track day group photo | 1,200 | 50 | 4.2% |
| Jul 23 | "What's inside our welcome pack?" (new-hire welcome kit) | 987 | 64 | 6.5% |
| Jul 26 | Corporate competition macro shot (bolts/hardware) | 799 | 23 | 2.9% |
| Aug 4 | "5.4 years — average tenure at VITech" stat carousel | 721 | 27 | 3.7% |
| Jul 31 | "VITech's Q2 2026 contribution: $265,450" (charity/defenders) | 443 | 19 | 4.3% |
Cross-platform overlap: three of these six posts are the same campaigns already tracked on the LinkedIn company page tab, posted within a day of each other on both platforms — Vyshyvanka Day (Instagram May 21, 2,200 views; LinkedIn May 22, 1,742 impressions / 88.6% ER — LinkedIn's single best-performing post this period), the welcome-pack content (Jul 23, 728 LinkedIn impressions / 8.8% ER), and the Q2 charity contribution post (Jul 31, 302 LinkedIn impressions / 4.3% ER). Vyshyvanka Day and the welcome-pack post are the two strongest performers on Instagram too, reinforcing that culture/team content travels well across both channels.
Aug 19 – Nov 16, 2026 NO DATA YET
This period hasn't started yet. When the next Meta Business Suite export is ready, share it and this sub-tab will be filled in with the same KPIs, charts, and top-content table as the current period — the May 20–Aug 18 data above will stay put as history.
Marketing & Sales Materials VITech
Central, browsable library of every VITech marketing and sales asset. Source of truth: the Sales Materials VITech spreadsheet's CURRENT assets tab. Master Drive folder: Marketing & Sales Materials.
Filters and sorting only change what's shown — every column and row from the source sheet is preserved underneath, and this view updates automatically as new materials are added.